The requirement for shopper marketing agencies to be accountable for the performance has never been greater. Big data and retailer analytics have been a crucial factor in making this possible. New data sources and platforms, like the 'Empathy Lab', can be used to combine deep human insights with emerging technologies to create world-class shopper marketing campaigns. 

Attendees will:

• Learn how research platforms like the ‘Empathy Lab’ can uncover more authentic shopper insights.

• Understand how the use of immersive VR retail environments and spatial eye-tracking technology provides an unprecedented level of user testing.  

• How Heineken is now using augmented reality to transform its retailer sell-in process.