Learn how Coca-Cola successfully partnered with Meijer and shipt (Meijer’s delivery partner) to implement an integrated sports marketing campaign that not only engaged the targeted shoppers through social advocacy but also delivered a meaningful interactive experience. The pre-event planning delivered a multifaceted program that included POS in Meijer stores, a digital microsite, social extensions including utilization of CBS sideline reporter Allie La Force, and the experiential execution of the Coca-Cola Kitchen.

Attendees will:

• Learn the key best practices Coca-Cola used at Meijer to deliver a successful sports marketing social media campaign.

• Understand how to connect retail, food and sports marketing to drive shopper engagement and sales.

• Explore how to deliver and measure a multifaceted sports marketing program with traditional and nontraditional extensions and experiences.