In today’s zero-based growth environment, every marketing dollar you have needs to work harder than ever before. There are increased competitive pressures and limited marketing budgets. We’ll take the audience through a real-world example of how in 2018 American Pet Nutrition prioritized investments and path-to-purchase activity for its Supreme Source brand with the accounts most critical to driving growth.

Attendees will:

• Learn how American Pet Nutrition classified and prioritized its key customers.

• Discover how to make smart investments against your key customers.

• Understand how to maximize path-to-purchase activity to drive critical growth.