There is an urgent demand for retailers and brands to offer innovative solutions that reinvent the retail experience. These solutions need to better serve the ever-changing expectations of the shopper and embrace the rise of e-commerce, fueled by countless technological factors that are changing the industry every day.

Through the lens of “attract, engage, execute & measure,” you will discover how packaging and merchandising play an important role in the store of the future. This session will provide actionable insights that can be implemented immediately.

Attendees will:

• Discover how to attract and engage with shoppers who are seeking out experiences.

• Learn how to execute quickly to meet the needs and demands of the market.

• Understand how to properly measure and discover which marketing programs deliver the best results.