There are multiple seasonal buying occasions, traditions and behaviors that brands can utilize to take a targeted approach to reaching their shoppers. By leveraging shopping insights and using effective storytelling, brands can create unique touchpoints to motivate shoppers through these seasonal buying occasions.

Attendees will:

• Dive into the shopper’s journey through the seasons.

• Learn the role of the digital shopper in order to target the right message, at the right time and to the right customers.

• Finding new locations for disruptive points of sale and compelling merchandising to drive conversion.