Mobile technology has changed the way we interact on a daily basis. Mobile devices have allowed for new connection points with consumers and have forever changed the way they shop. With the introduction of artificial intelligence, virtual reality and voice assistance, our world is changing – fast. No longer are we simply marketing to audiences via mobile, but we are having to get smart about marketing to algorithms to reach target audiences.

As the marketplace changes to meet the new demands of consumers, including digital natives from Gen Z, marketers need to evolve using the 3 E’s: empower, exponential and enhance.

Attendees will:

• Learn how mobile accessibility and technology has empowered consumers to create, amplify and influence across generations.

• Explore the exponential rise of virtual assistants and the ability to accurately predict consumer needs will forever alter the path to purchase.

• Discover how to enhance and bridge the gap between the physical and digital to create an immersive experience and use intelligence to forever change shoppers’ retail experience.