Marketers have always tried understand who their shoppers are and how best to engage with them. Today, leading marketers are able to build better capabilities and executions with a combination of data, process and technology to effectively influence shoppers wherever they are, wherever they want to shop and whatever they want to buy. This session will focus on how teams are leveraging data to better understand the path to purchase, customize content to specific shopper segments and deliver it in an agile and precise manner.

Attendees will:

• Explore how the shopper marketing model is shifting toward smart use of data.

• Learn what is needed to effectively leverage data and technology within shopper marketing.

• See examples of how agile data integration is amplifying the impact of shopper marketing initiatives.