Distraction levels are at an all-time high and customers are constantly seeking help with their daily challenges. Relevancy and impact are paramount. Brands and retailers can work together to act fast, adjust fast and optimize for value to create genuine connections that drive long-term loyalty.

In order for brands to win with consumers, they need to understand the path to purchase in all channels and touchpoints. Retailers and brands need transparent and accurate measurement to make sure their ad agencies can provide the information they need to find actionable results and drive connections with their customers.

Attendees will:

• Gain insights into the challenges and opportunities in the digital landscape and how best to influence a purchase.

• Learn about different ways to measure success and key considerations.

• Understand how Kroger and PepsiCo have partnered to drive strong customer connections in an increasingly fragmented path-to-purchase journey.