Brands and retailers make significant investments to take advantage of holiday purchases, but today’s shopper is looking for something deeper when giving gifts. Shoppers want to give meaningful gifts that provide a personalized touch. American Greetings and Ahalogy have made it their mission to deliver on this desire with a series of campaigns at Target. The partners will share how they drive in-store sales by tapping into emerging trends, turning to creative influencers and driving scale with social media.

Attendees will:

• Gain a deeper understanding of trends in gift giving and holiday planning, including the strategy opportunities that these trends unlock.

• Learn how to best balance idea-based content with a brand sales message when tapping into influencers.

• Discover specific insights about different social channels, the role of image versus video content, and how they lead performance.