Today’s consumers are easier to reach but harder than ever to influence – unless you know how to predict the most receptive and relevant moments along the path to purchase. This session will present Mars Wrigley’s moment-targeting strategy and its impact on engagement, store traffic and confectionary product sales in c-stores nationally. Mars Wrigley will be joined by Aki Technologies, the moment marketing science platform that powered more than a dozen campaigns for Mars Wrigley brands including M&M's, Snickers, Twix and Alert.

Attendees will:

• Discover how to identify the most receptive and relevant moments in the path to purchase.

• Explore how to optimize and craft creative based on consumer mindset during a given moment.

• Learn how optimizing ad format by moment can impact specific objectives/metrics for engagement, traffic and sales.