Mobile creative is evolving fast, enabling consumers to engage directly with brands. From browsing inventory to reviewing product features, it’s now possible to fully complete a purchase within the confines of a mobile-ad unit. With ads providing such a robust mobile shopping experience, will in-store sales decline further? Will brands’ zeal for measuring foot traffic decline? Is your paid media now owned media? This session will redefine e-commerce, as ads can now take the store experience out of the actual store.

Attendees will:

• Explore the Insights into the emerging ecosystem of in-ad payments.

• Look at the strategies for designing a successful in-ad e-commerce experience.

• Learn how Movement Science insights and location can predict human intent and motivation, and how it can be used to successfully shape targeting, messaging and creative.