With 12 years of Shopper Marketing Experience spanning across a vast number of brands from regional retailers to Walmart and Sam's Club, Crystal Putnam has found her passion in influencer social marketing. Her career originated with in-store experience planning, leading into full-service shopper agency, and has now spent the last five years with Inmar, focused on influencer social marketing with some of the world's biggest CPG companies. Putnam believes in using strong data-driven insights for strategically solving problems for her clients and creating winning solutions for new and existing brands. Putnam thrives in a world of constant change, where being nimble and quick to act is a must! There is never a dull moment in the social space.

When not hanging in the "social" life at work or with clients, Putnam enjoys family time with her two girls most of all followed by her stress reliever, Orange Theory!