Moosylvania has published the top 100 Millennial brand report for six years. The purpose of this report and the insights it manifests is to truly understand How and Why Consumers Adopt Brands. (The six years of insights were published by Idea Press and released as a book in September 2017 - The Participation Game.)

With this foundation, the our team starting asking what's next? We decided 18 months ago to dig deep into brand communities and what drives them and have conducted six national studies, attacking the problem from numerous angles.