Lori Stillman joined Advantage Solutions in 2014. In her role, as EVP of Ai2, Stillman leads the delivery of the insights, thought-leadership and analytics offerings Advantage Solutions creates in support of agency clients, customers and enterprise solutions. Her leadership spans the more than 300 category, customer, shopper and advanced-analytic professionals; the development of Advantage’s proprietary business insights tools and the SMART™ research agency.

In her four+ years with the organization, Stillman has led an aggressive transformation of her division, upgrading and restructuring talent, enhancing technology and information resources and expanding offerings to meet the growing analytical needs of the business. In 2018, Stillman led the integration of enterprise-wide analytics capabilities, following Advantage’s acquisition of Daymon Worldwide, setting on course a new strategy for delivering winning insights to the retail landscape.

Stillman brings 30 years of consumer insights and CPG experience to her role. Prior to joining Advantage, she held leadership roles with Information Resources and the Nielsen Company. Stillman additionally held roles with Webco General Partnership, ConAgra Foods and Gardner Advertising/Wells Rich Greene.