Karen Firda is a dedicated, results-oriented shopper and integrated marketing professional with over 17 years of experience in holistic marketing planning including shopper marketing, media, digital marketing, promotions, content production and event marketing. She has worked across all brands at Pepperidge Farm including household names like Goldfish crackers and Milano cookies.

Prior to working in CPG, Firda started her career in marketing & sales with a sports marketing agency. She holds an MBA from Fairfield University and B.S. from Campbell University. A New Jersey native, she now lives in Connecticut with her husband and two children.