Tod Harrick has been creating online content since 1999. He managed merchandising, content, marketing and demand generation for Amazon’s Home Improvement and Home Electronics stores, the latter of which became – during his tenure – the largest single revenue category on Amazon. He worked on the launch of Microsoft’s first integrated ecommerce site, and headed the consumer web content team for Microsoft Windows. Tod has been with Marketplace Ignition since 2011, helping sellers and manufacturers use content and promotions on eCommerce channels more effectively.