John Matthews is the president and CEO of Gray Cat Enterprises and is responsible for the management of all consulting activities for the firm. His twenty-five years’ experience in retail management includes marketing and operations management; category management; mergers and acquisitions; facilities management; and real estate and corporate communications in a spectrum of industries, including quick service restaurant, convenience store operations, and general retail.
In recent years, Matthews has performed consulting and senior project management for Quiznos, Sylvan Learning Centers, Starbucks and many others in both marketing and operations functions.
His views have appeared in various newspapers and industry trade publications. He has spoken before hundreds of business groups and appeared on numerous radio and television media outlets. In addition, Matthews has written two step-by-step manual’s, Local Store Marketing Manual for Retailers and Grand Opening Manual for Retailers. His latest book, Game Changing Strategies for Retailers is now on Amazon.
Matthews holds a bachelor of arts in communications from Michigan State University.