As senior principal consultant with Impact 21, Liza Salaria extends her expertise in small format merchandising, marketing, branding, and business strategy. A frequent NACS speaker, she focuses on fresh food program development. Liza offered innovative leadership as Senior Director, Brand Concept Development at Sunoco; Senior VP Marketing & Merchandising at Mid-Atlantic Convenience Stores; and various senior merchandising roles, Giant Eagle. Liza holds a BS in Finance and an MBA from Indiana University of PA.