Director, Client Solutions
Erin Murray has 20+ years of experience in market research and consulting with a focus on food/drink trends and innovation. During her career to date, she has provided strategic guidance and new product inspiration to numerous companies in consumables including PepsiCo, Wrigley, Beam Suntory and Dole. At Datassential, Erin applies her food enthusiasm, research expertise and client-centric mindset as a Director in Client Solutions. Dedicated to her clients’ growth, Erin leverages data and a future-forward vision to find the overlap of consumer desires and trend evolution.
In addition to her role at Datassential, Erin is on faculty at Robert Morris University’s Graduate School of Management where she teaches a course she authored titled Consumer Surveys for Marketing. Erin has a BS in Psychology from The College of William and Mary and a MS in Marketing Communications from Northwestern University.