Name
Who’s Winning the Battle for Share of Stomach - Leveraging consumer intelligence to gain a competitive advantage
Date & Time
Wednesday, June 19, 2019, 1:15 PM - 2:00 PM
Speakers
Description
In this presentation, results from a national survey will reveal the latest consumer and shopper insights and actionable opportunities for convenience executives and decision-makers to consider as they plan for the future of their foodservice operations. Specific questions the research will address include:
- When consumers are hungry, what retail channels do they immediately consider and desire to satisfy their hunger need-state and why?
- How is convenience perceived as a prepared foods solution relative to other options such as fast food, grocery/deli, home delivery, etc.?
- What attitude, awareness and behavioral differences exist between heavy fast food and grocery/deli consumers compared to heavy c-store consumers? What opportunities exist to convert or gain share from heavy fast food and grocery/deli consumers?
- What aspects of the prepared foods shopping and consumption experience truly impact consumer satisfaction (i.e. actual importance vs. stated importance)?
