Shopper behavior has exponentially evolved at a dizzying pace.
The Path to Purchase Institute's Future Forward event focuses on understanding the new consumer in a world forever changed. We’ll look at how, where and why consumers shop, and the implications this has on brands and businesses — with tangible takeaways to enact change.

This immersive event experience will serve as an incubator for innovation, gathering together a think tank of industry executives, leaders and visionaries in omnicommerce marketing. 

Get RE-INSPIRED to engage with shoppers in new ways.

Be REINVIGORATED with the tools to succeed in this next generation of commerce.

And RECONNECT with industry colleagues and friends via unique networking opportunities including a mentorship roundtable, off-site personal enrichment and our inaugural 40 Under 40 Award Celebration.

Engage with industry-leading experts, strategists and marketing gurus from every point along the path to purchase

Join us at the Sheraton Grand Chicago Riverwalk. Enjoy first-class accommodations and stunning views while reconnecting with the Path to Purchase community in beautiful Chicago.

who should attend

We are bringing the entire Path to Purchase community back together in person! Your safety is of utmost importance and we will be following all health and safety guidelines for keeping all attendees and guests safe during Future Forward.