Paving the Way for Good Growth Across the Path-to-Purpose
Increasingly shoppers are voting with their wallets. They want value, convenience and performance of course but they also want values for money and have aspirations to shop more consciously and sustainably. They expect brands and retailers to guide them on their journey to more ethical, greener and more responsible consumption. They want to know more about where and how the products they buy are made, more about the values and practices of the organization that makes and sells them and where their goods all go, once they’re no longer in use.

Learner Outcomes:

• Why activating brand purpose and sustainability at retail matters
• The intention-action gap and what's being left on the table across the nine most sustainable behaviors
• The new, circular path to purchase and the most common intention-action gaps along it
• Case studies examples, innovation and learnings from an expert panel
• 10 Key Principles