TREND TALK 
State of Digital Shelf Imagery: Challenges and Opportunities in Creating Visually Engaging Experiences for the Online Consumer
Images have always been a core part of retail, and as consumers get exposed to thousands of images on a daily basis, their importance has never been stronger. To expand on this, consumers are also demanding a shopping experience that is relevant to them. Brands and retailers have responded by creating more imagery, and pulling additional visual content levers in an effort to woo and retain the image-influenced shopper. But is it working as well as it can be? Attend Vizit’s State of Digital Shelf Imagery: Challenges and Opportunities in Creating Visually Engaging Experiences for the Online Consumer, where we will debut the results of our brand and retailer survey to uncover challenges and opportunities that brands and retailers are facing in creating imagery that engages the image-overloaded consumer across the path to purchase.

In addition to being the first to see the survey results, you will learn:

• The sales impact of images that are designed to the visual preferences of specific consumer audiences
• Case study examples of how leading brands are leveraging AI to create traffic and conversion-driving imagery