TREND TALK
The Proven Performance of Programmatic DOOH for CPG and Retail Brands
The last two years have created a drastic change in consumer behavior and expectations. Today’s savvy shoppers are eager for a personalized, hyper-relevant, and non-intrusive relationship with brands they can trust. That is why CPG and Retail marketers are recognizing the power of programmatic digital-out-of-home advertising as a captivating, influential, and measurable medium. As Gen Z becomes the largest consumer group in the coming years, DOOH will play a crucial role in the omnichannel strategy ensuring a brand-safe, dynamic, and engaging experience.

Learner Outcomes:

• How CPG marketers can use DOOH to drive and measure impact
• How to effectively immerse DOOH into an omnichannel experience
• How DOOH is brand safe and non-intrusive to consumers
• Why dynamic and hyper-relevant content is an important part of the consumer journey