TREND TALK
Looking into the Future of Shopper Marketing Strategies and Measurement
Shopper Marketing is an already-complex discipline being made increasingly-complex by the constant change in consumers’ media consumption and shopping behaviors. Understanding the real business value of Shopper Marketing tactics has long been a challenge for marketers. In this session Meta’s Edlynne Laryea and Matthew Sharp will share Meta’s strategies for best-in-class collaboration between suppliers and retailers and industry specific measurement principles to help shopper marketers and their partners build toward the future.