TREND TALK
Shaping Tomorrow's Shopping Routines, Today
“I mean, destiny. I’m your destiny.” As George McFly learned, winning future brand loyalty isn’t a job for the timid. Technology turns old habits into stone. Shopping is becoming automated as algorithms narrow our consideration set. Winning new households tomorrow will be harder - but marketers can influence that future now.
No, you don’t need a DeLorean with a flux capacitor to change the future: the tools and opportunities exist today. Consumer routines are under disruption – creating a unique window of opportunity for brands who act. Join Kroger Precision Marketing and Kraft-Heinz to learn how brands and retailers are shaping the destiny of shopping preferences.
What you’ll learn:

• How brands identify the moments that shape the future
• Which commerce tactics influence today’s decisions - and tomorrow’s habits
• Which metrics brands are using today to shape the future