Breakout 2: Vericast
Strategies for Meeting and Engaging the Increasingly Conflicted Consumer
Today’s shoppers really want it all. They expect to save and splurge, to protect privacy and get relevant messages, to focus on community and be wildly individualistic, to shop efficiently online and have awesome in-store experiences. How can brands and retailers effectively engage this increasingly conflicted consumer with all of the mixed signals being sent? That’s exactly the question that April and Matthew want to tackle through an interactive conversation with you. First, they will provide an overview of research into long-term consumer trends influenced by the pandemic and the near-term outlook consumers have adopted. Then, they will engage the audience, enabling you to provide input and hear perspectives from other shopper marketers on the future strategies and tactics that will resonate with the evolving consumer mindset. This will be a unique opportunity to learn and network, all while providing value to the greater shopper marketing community.