New York based creative executive, innovator, curator and futurist passionate about storytelling, exploring new frontiers, and ideas to shape a better future at the Intersection of Culture x Art x Design x Style x Purpose.

From legacy to start-up phase, Samar specializes in leading brand experiences, creating impact, with innovation and an artistic approach in the expression of global brand strategies, identities, environments and product stories.

Over the years, Samar helped develop, pivot, or globally scale brand’s visual expressions across retail, arts & culture, hospitality, fashion, consumer goods, beauty, home, technology, entertainment and food & beverage. She also oversaw large interdisciplinary cross- functional teams and agency partners; nurturing talent, building multicultural intergenerational teams, and various artistic collaborations.