Sara Weitzel is an industry leader in Brand & Retail SEM/SEO, spending the last 10 years helping CPG brands connect with consumers through search. As the Global Search Lead at Kimberly-Clark, she coaches and inspires K-C’s brands to innovate and develop best practice in the ever-changing search landscape. She loves supporting K-C’s teams to unlock the power of search in a fun way to find their inner search nerd.