In this session we will go through understanding your target audience and understanding the best method of connecting. We will cover the various mediums pharmacies can use to connect with their market. Understand the fundamental concepts of marketing and how they can help your business grow. Marketing can seem like a daunting task at times, but you don’t always need to go it alone. This session will explore when it is best to go it alone and when it may be beneficial to partner to help develop your pharmacy’s awareness and brand.