In this session we will discuss how to understand your target audience and select the best method of connecting. We will cover the various media pharmacies can use to connect with their market, and understand the fundamental concepts of marketing and how they can help your business grow. Marketing can seem like a daunting task at times, but you don’t always need to go it alone. This session will explore when it is best to do it yourself and when it may be beneficial to partner to help develop your pharmacy’s awareness and brand.