How do you create service value for your patients with mild to moderate eczema? What conversations occur in the dermatologist’s office when a patient is being introduced to a topical therapy, and how can pharmacists better align with this messaging and create service value when the patient approaches them? Patients with mild to moderate eczema face considerable impact on quality of life from sleep loss to the impact of disease on mood, activities, behaviour, and self-esteem. This session will explore how to design a collaborative, service-based approach with the dermatologist and GP that maximizes unique revenue generation opportunities through patient segmentation strategies, strategic channel marketing, and closing care gaps in the patient journey when formulating your atopic dermatitis management plan.