Jim Danahy has been researching the medication adherence problem and devising pharmacy performance solutions for 25 years. He is CEO of AdhereRx Inc. which provides intensive training, coaching and technical support to pharmacy owners seeking to improve pharmacy performance and is co-owner of Howe Sound Pharmacy in Gibsons BC. Jim is a co-developer of the new C.A.R. adherence measurement standard (Clinical Adherence Ratio, published in CPJ 2014) and AdherenceTRACK©, the world’s first software to accurately measure adherence and provide clinical guidance to front-line pharmacists. A third generation retailer who grew up around his family’s pharmacy, Jim has led teams of pharmacists and technical experts to implement scores of innovative adherence and profit improvement initiatives for pharmacies across North & South America.