Name
Firechat with Dickey's Barbecue: Leveraging Analytics to Create a Mobile-First Platform
Date & Time
Tuesday, October 13, 2020, 3:00 PM - 3:15 PM
Speakers
Description
Laura Rea Dickey, CEO of Dickey's Barbecue Restaurants, explains how this famed barbecue brand has leveraged analytics to identify friction points in the customer journey and then used its in-house tech team to quash those obstacles, reducing checkout times, increasing spend and improving customer satisfaction along the way.
Location Name
QSR, Fast Casual & Drive-Thru Room