Glenn Pfeifer has created, revitalized and launched retail brands all over the world. Holding multiple roles through his career developing brand strategy, directing creative, producing SKUs and executing integrated marketing campaigns on both the agency and retail side – Glenn brings a 360° perspective to the art, science, and business of branding.
After several NYC-Metro agency roles with clients ranging from Citibank to the US Mint, Glenn spent over 2 decades at Daymon launching private brands for Harris Teeter, Meijer, Wegmans, Giant Eagle and many others. Glenn most recently expanded the now defunct “Uniquely J” brand for jet.com and has spent the last 2+ years launching and rolling out Wakefern’s new Own Brands, “Bowl & Basket” and “Paperbird” and re-designing our “Wholesome Pantry Organics” line.