The path to purchase has more touch points than ever before, with more screens, more purchase checkout and pick-up options, and a shift in brand loyalty. In this session, GroundTruth will cover how the precision of location-based marketing can be applied across mobile, desktop, tablet, CTV and OTT to increase and measure store visits and sales. Learn from the experts on how to break through the Q4 clutter and drive results for your brand.