Chris joined Shinola in the Fall of 2015 as the Chief Merchandising Officer, leading the go-to-market vision for the Shinola stores and digital channel including product adoption and story telling. Prior to Shinola, Chris held several global leadership roles within Nike, Inc. including product management, retail strategy and merchandising. Most recently Chris led footwear merchandising and product creation for the Converse brand (a subsidiary of Nike, Inc.) in Europe.