Amanda has a decade of market research experience spanning industries including healthcare, travel, hospitality, retail food, and foodservice. She has been a member of the Mintel reports team since May 2013. Amanda is currently the Associate Director of Foodservice Research, responsible for overseeing all of Mintel's foodservice offerings, as well as providing insight and competitive analysis across scheduled deliverables, and client and industry presentations. She was previously a Senior Analyst specializing in the retail food industry, and was responsible for writing monthly analysis reports across multiple food categories from gluten-free foods and salty snacks, to cereal and condiments. Her expertise also includes generational consumer behavior - in particular Millennials. Her insights have appeared in top publications including The Wall Street Journal, GQ, Chicago Tribune, TIME, and Huffington Post, as well as leading trade publications. Amanda is also well-versed in restaurant social media strategy, media analysis and measurement, and influencer relationships.