Agenda

Monday, May 16, 2022
12:00 PM - 6:00 PM

Registration Opens

Chicago Promenade - Registration Desk
1:00 PM - 1:30 PM

Bus Loading for Offsite Pre-Conference Retail Store Tour with WSL

Convention Entrance/Porte Cochere
1:30 PM - 5:00 PM

Pre-Conference Retail Store Tour Live with WSL (offsite)
(Please Note: additional fee and pre-registration required to attend)
The Retail Store Tour Live Event will expose and immerse you in places that will inspire you to think boldly, innovatively, and futuristically that will translate into differentiated shopper marketing strategies and programs for your business. WSL will take participants on a tour of innovative places in Chicago where you will discover how visionary retailers are delivering innovative experiences and executing on key emerging shopper trends in the retail space. Join us on this retail adventure.

Offsite
4:00 PM - 5:00 PM

Editorial Advisory Board Meeting

Missouri
5:00 PM - 6:00 PM

Welcome Reception
Sponsored by Shopkick

Riverwalk Esplanade & Deck
Tuesday, May 17, 2022
7:00 AM - 8:00 AM

Rise & Shine Run/Walk
Sponsored by Recess

Lobby
7:30 AM - 6:00 PM

Registration Opens

Chicago Promenade - Registration Desk
8:00 AM - 9:00 AM

Breakfast
Sponsored by AdTheorent

Chicago VIII-X
9:00 AM - 10:05 AM

What’s In Store for the 2020s: 5 Macro Trends that will Shape the Consumers, Culture and Retail In the Next Decade
Join futurist and Light Years’ founder Lucie Greene to explore key macro trends that will shape the way consumers think, connect, shop, and appraise brands in the years to come. With some far-out predictions of where they might lead next. We’ll look at the Big Reset and the shift in consumer values post Pandemic — particularly among millennials. As well as the impact of post Pandemic life on the way we work, live and connect to cities. We’ll look at the future of wellbeing. We’ll explore new innovations (and expectations) in sustainability — and how innovative brands and retailers are staying ahead of the curve. We’ll look at Gen Zs, the next youth cohort already changing the brand landscape and increasingly having outsize, multi-generational influence. We’ll also look at the rapidly evolving, and converging landscape of entertainment, commerce, social media, and experiences — the metaverse and beyond.

Chicago VI-VII
10:05 AM - 10:25 AM

TREND TALK
Shaping Tomorrow's Shopping Routines, Today
“I mean, destiny. I’m your destiny.” As George McFly learned, winning future brand loyalty isn’t a job for the timid. Technology turns old habits into stone. Shopping is becoming automated as algorithms narrow our consideration set. Winning new households tomorrow will be harder - but marketers can influence that future now.
No, you don’t need a DeLorean with a flux capacitor to change the future: the tools and opportunities exist today. Consumer routines are under disruption – creating a unique window of opportunity for brands who act. Join Kroger Precision Marketing and Kraft-Heinz to learn how brands and retailers are shaping the destiny of shopping preferences.
What you’ll learn:

  • How brands identify the moments that shape the future
  • Which commerce tactics influence today’s decisions - and tomorrow’s habits
  • Which metrics brands are using today to shape the future
Chicago VI-VII
10:25 AM - 10:45 AM

Networking Break
Sponsored by Aki Technologies

Chicago Promenade
10:45 AM - 11:45 AM

Paving the Way for Good Growth Across the Path-to-Purpose
Increasingly shoppers are voting with their wallets. They want value, convenience and performance of course but they also want values for money and have aspirations to shop more consciously and sustainably. They expect brands and retailers to guide them on their journey to more ethical, greener and more responsible consumption. They want to know more about where and how the products they buy are made, more about the values and practices of the organization that makes and sells them and where their goods all go, once they’re no longer in use.

Learner Outcomes:

  • Why activating brand purpose and sustainability at retail matters
  • The intention-action gap and what's being left on the table across the nine most sustainable behaviors
  • The new, circular path to purchase and the most common intention-action gaps along it
  • Case studies examples, innovation and learnings from an expert panel
  • 10 Key Principles
Chicago VI-VII
11:50 AM - 1:00 PM

Lunch
Sponsored by Pacvue

Chicago VIII-X
1:00 PM - 1:40 PM

The Next Era of Commerce
Join Emily Safian-Demers, editor at Wunderman Thompson Intelligence, for an overview of emerging trends that will define the next era of commerce, including livestreamed retail, social commerce and the metaverse, followed by a panel with innovative brands and disruptors exploring what the future of digital engagement portends for brands and retailers.

Key takeaways:

  • What trends are heralding the future of commerce?
  • How is digital ownership shifting consumer habits and informing retail strategy?
  • What new business and retail models will emerge with the next era of digital engagement?
Chicago VI-VII
1:40 PM - 2:10 PM

TREND TALK 
State of Digital Shelf Imagery: Challenges and Opportunities in Creating Visually Engaging Experiences for the Online Consumer
Images have always been a core part of retail, and as consumers get exposed to thousands of images on a daily basis, their importance has never been stronger. To expand on this, consumers are also demanding a shopping experience that is relevant to them. Brands and retailers have responded by creating more imagery, and pulling additional visual content levers in an effort to woo and retain the image-influenced shopper. But is it working as well as it can be? Attend Vizit’s State of Digital Shelf Imagery: Challenges and Opportunities in Creating Visually Engaging Experiences for the Online Consumer, where we will debut the results of our brand and retailer survey to uncover challenges and opportunities that brands and retailers are facing in creating imagery that engages the image-overloaded consumer across the path to purchase.

In addition to being the first to see the survey results, you will learn:

  • The sales impact of images that are designed to the visual preferences of specific consumer audiences
  • Case study examples of how leading brands are leveraging AI to create traffic and conversion-driving imagery
Chicago VI-VII
2:10 PM - 2:25 PM

Networking Break

Chicago Promenade
2:25 PM - 3:15 PM

Futures & Legends Roundtable
Sit down for an hour of mentorship and lively conversation, idea exchange and discussion as part of our Futures & Legends roundtable — where you'll be seated with the Path to Purchase Institute's prestigious Hall of Fame honorees, members of the Commerce Executive Network (CEN) and the winners of our inaugural 40 Under 40 Awards — and explore a variety of topics at the tops of marketers' minds.

Chicago VI-VII
3:15 PM - 3:40 PM

TREND TALK
Connected Commerce Marketing: From Buzzwords to Winning Strategy
Connected Commerce Marketing. It’s become one of the industry’s hottest buzzwords in recent months and it’s easy to see why. The promise of personalized and integrated marketing experiences for consumers across physical and digital channels that the coordinated orchestration of data, marketing execution and measurement offers, is hard for brands to resist.

For many, however, this level of coordination is still a pipe dream—they do not have the data, tools or know-how to embrace Connected Commerce Marketing to its full potential. Join Skai and Kimberly-Clark as we look at how brands are rethinking traditional strategies in favor of Connected Commerce Marketing. We will discuss:

  • What is Connected Commerce and why is it important?
  • The three pillars of Connected Commerce Marketing success
  • Tactics related to each pillar that you can take back and implement within your organization
Chicago VI-VII
3:40 PM - 4:30 PM

Networking Break
Sponsored by Aki Technologies

Chicago Promenade
5:00 PM - 6:00 PM

40 Under 40 and Hall of Fame Happy Hour Celebration (Invite Only)

Riverwalk Esplanade & Deck
6:00 PM - 8:00 PM

Dinner on Your Own

 
Wednesday, May 18, 2022
7:30 AM - 8:30 AM

Breakfast

Chicago VIII-X
7:30 AM - 6:00 PM

Registration Opens

Chicago Promenade - Registration Desk
8:30 AM - 9:15 AM

Gen Z: Society’s Change Agents and the Accelerators of “Next”
The majority of today's businesses are about to be blindsided. While companies remain focused on the youth of America based on what they think they know about Millennials, they are missing the massive sociocultural shift underway that will impact their strategy and growth plans for years to come. Today's 14- to 24-year-olds—dubbed "Gen Z"—are true digital natives coming of age against a backdrop of unprecedented political, social, technological and economic change. These circumstances are shaping a generation that has found its voice and is changing our society, rewriting cultural norms, and questioning decades-old geopolitical and business assumptions. Gen Z’s high expectations of consumerism, the workplace and the world they have inherited aren’t far-off future-state ideologies, they are table stakes that have already been set and will largely determine the future of your business.

Learner Outcomes:

  • Overview of the diverse, educated, pragmatic and digitally savvy Gen Z cohort, and why and how they are accelerators of change
  • Explore Gen Z’s authentic, pragmatic and authentic mindset, and why this matters to companies from both a consumer and workplace perspective (transparency, ESG, DE&I, etc.)
  • Gain an understanding of Gen Z segmentation, and explore why one size does not fit all
Chicago VI-VII
9:15 AM - 9:45 AM

TREND TALK
The Proven Performance of Programmatic DOOH for CPG and Retail Brands
The last two years have created a drastic change in consumer behavior and expectations. Today’s savvy shoppers are eager for a personalized, hyper-relevant, and non-intrusive relationship with brands they can trust. That is why CPG and Retail marketers are recognizing the power of programmatic digital-out-of-home advertising as a captivating, influential, and measurable medium. As Gen Z becomes the largest consumer group in the coming years, DOOH will play a crucial role in the omnichannel strategy ensuring a brand-safe, dynamic, and engaging experience.

Learner Outcomes:

  • How CPG marketers can use DOOH to drive and measure impact
  • How to effectively immerse DOOH into an omnichannel experience
  • How DOOH is brand safe and non-intrusive to consumers
  • Why dynamic and hyper-relevant content is an important part of the consumer journey
Chicago VI-VII
9:45 AM - 10:00 AM

Networking Break
Sponsored by Aki Technologies

Chicago Promenade
10:00 AM - 10:20 AM

TREND TALK
The Future of Media is Real Time
Join InMarket’s Chief Strategy Officer, Michael Della Penna, to hear how evolving consumer expectations are forcing marketers to move beyond just meeting consumers’ needs, to anticipating and exceeding their expectations. Uncover how real-time, actionable intelligence enables you to understand how consumers are operating in the present—and the future! Learn about the growing importance for marketers to leverage real-time data to solve business challenges and build smarter, more effective strategies and investments that drive enhanced ROAS.

Chicago VI-VII
10:20 AM - 10:50 AM

The Future of the Store
The role of brick-and-mortar was already evolving prior to the onset of the pandemic. Fast-forward two years, and that transformation has hit warp speed as brands and retailers continue to navigate behavior shifts of an increasingly hybrid shopper who moves fluidly across channels. With more shoppers returning to in-store (and a preference for physical retail among digitally native Gen Z), retailers are re-tuning their brick-and-mortar locations with new formats, technology and experiential engagement — all designed to better connect and deepen relationships with shoppers in this next era of retail.

Chicago VI-VII
10:50 AM - 11:20 AM

TREND TALK
The Evolving CPG Media Strategy
Join Alannah Pawlik from Roku and Sommer Myles from Kimberly-Clark for a fireside chat on the streaming landscape, why brands are shifting investment dollars to streaming and how they look at performance.

Chicago VI-VII
11:20 AM - 11:30 AM

Networking Break

Chicago Promenade
11:30 AM - 12:00 PM

BUSTED: Four Consumer Psychology Myths That Undermine Retail Strategies
Building success in the future starts with a clear and honest assessment of the insights that fuel our strategies and tactics, today. The surest way to be certain these efforts are relevant, engaging, and effectively motivating purchase behavior is through continuously updating what we know about shoppers and their decision-making processes.

In this thought-provoking presentation, Dr. Chris Gray will challenge you to think differently about consumer behavior and shopper insights. Using current research in neuropsychology, as well as two decades' experience as a consumer psychologist, he will examine several common misconceptions about consumer psychology undermining the effectiveness of retail marketing and encourage fresh thinking for a prosperous future.

Chicago VI-VII
12:00 PM - 12:30 PM

TREND TALK
TRUSTED: How to Get Ahead of Consumer Behavior via Retail Media
Today, consumers and brands are navigating the merging worlds of physical and digital retail. The pandemic changed shoppers’ habits and their relationships with brands continues to evolve. With more shopper data available than ever before, brands and advertisers have even more ways to close the loop between their digital advertising and actual sales. In this session, discover how The Trade Desk has partnered with a key retailer to help advertisers harness the power of technology to reach shoppers across the entire customer journey. Learn how you can be ready, no matter how shopping habits continue to evolve. Learn from these trusted tips and strategies so you can be ready, no matter how shopping habits continue to evolve.

Chicago VI-VII
12:30 PM - 1:30 PM

Lunch
Sponsored by Prodege

Chicago VIII-X
1:30 PM - 2:20 PM

Igniting Human Connection via Experience
We are moving into a phase of retail where 'Inspiring Human Connection' is key to connecting with future consumers. As the need for human connection gains momentum in this digitally-focused era, how are brands and retailers reshaping their physical and digital experiences to meet the new consumer's needs? YourStudio Founder Tom Philipson will be exploring this trend with a panel of retail and brand innovators who will share their strategies for igniting human connection with next-gen experiences across the path to purchase.

Chicago VI-VII
2:20 PM - 2:50 PM

TREND TALK
Looking into the Future of Shopper Marketing Strategies and Measurement
Shopper Marketing is an already-complex discipline being made increasingly-complex by the constant change in consumers’ media consumption and shopping behaviors. Understanding the real business value of Shopper Marketing tactics has long been a challenge for marketers. In this session Meta’s Edlynne Laryea and Matthew Sharp will share Meta’s strategies for best-in-class collaboration between suppliers and retailers and industry specific measurement principles to help shopper marketers and their partners build toward the future.

Chicago VI-VII
2:50 PM - 3:00 PM

Networking Break
Sponsored by Aki Technologies

Chicago Promenade
3:00 PM - 4:00 PM

Breakout 1: KPM
Planning Roundtable: Evolving for Always-On Commerce
The purchase journey is now a sprint - and rarely linear. The lines between "brand" vs "shopper" touchpoints are less distinct. This new age of always-on shopping demands new approaches for planning across teams. Join the discussion as we hear from a panel of marketers about their lessons and best practices for integrated planning.
Discussion will include:

  • How integrated planning looks today vs tomorrow
  • Which skillsets are at the table
  • Designing omni-channel experiences
  • Best practices for breaking-down silos
  • Building flexibility into plans
  • Metrics that drive omni-channel results
Superior A&B

Breakout 2: Vericast
Strategies for Meeting and Engaging the Increasingly Conflicted Consumer
Today’s shoppers really want it all. They expect to save and splurge, to protect privacy and get relevant messages, to focus on community and be wildly individualistic, to shop efficiently online and have awesome in-store experiences. How can brands and retailers effectively engage this increasingly conflicted consumer with all of the mixed signals being sent? That’s exactly the question that April and Matthew want to tackle through an interactive conversation with you. First, they will provide an overview of research into long-term consumer trends influenced by the pandemic and the near-term outlook consumers have adopted. Then, they will engage the audience, enabling you to provide input and hear perspectives from other shopper marketers on the future strategies and tactics that will resonate with the evolving consumer mindset. This will be a unique opportunity to learn and network, all while providing value to the greater shopper marketing community.

Michigan A&B

Breakout 3: 
Women in Commerce Roundtable
Engage in an interactive discussion that explores successes and challenges for women in the commerce marketing industry, including topics such as mentorship, DEI, the hybrid workforce and rethinking the role of the omnichannel marketer.

*Moderated by Jessie Dowd, Editorial Director, Path to Purchase Institute 

Erie
4:00 PM - 6:00 PM
Offsite
5:00 PM - 6:00 PM

Closing Happy Hour

Chicago Promenade
6:00 PM - 8:00 PM

Dinner on Your Own

 
Thursday, May 19, 2022
8:00 AM - 10:00 AM

Registration Opens

Chicago Promenade - Registration Desk
9:00 AM - 10:00 AM

Networking Breakfast

Chicago VIII-X