Jack Li is Builder at Datassential, a leading food insights agency. During his tenure at Datassential, Jack pioneered the use of quantitative menu data to predict food trends; he is the original developer of MenuTrends™, the industry’s first online menu database. In 1999, Jack and his team developed the Menu Adoption Cycle™, a trend framework used widely across the industry today. Over the past 18 years, Jack has led over 500 food industry studies spanning a wide range of topics and categories

Today, Jack leads Datassential’s Skunk Works group to bring next generation solutions to food manufacturers and operators – with a focus on making great insights easy. Jack is a featured speaker at several food industry conferences throughout the year and joins us to share Datassential’s perspective on the latest trends and how your business can capitalize.