Program
With so many critical issues facing the consumer goods industry, it's important that the League's time is spent on the most important issues. The League is working with members to identify the best speakers to spur the most thought-provoking discussion. 
Please note: topics and agenda are subject to change. They are being developed with input from the League members.
Monday, May 7, 2018
4:00 PM - 7:30 PM
Registration
6:00 PM - 7:30 PM
Welcome Reception
Tuesday, May 8, 2018
7:00 AM - 8:30 AM
Registration
Shuttles will be provided to the Conference Center from the Pullman hotel between 7:00-8:00am
8:00 AM - 8:30 AM
Networking Breakfast
8:30 AM - 8:55 AM
Welcome Remarks
8:55 AM - 9:35 AM
Opening Keynote: E-Commerce: The Reckoning of Retail Has Arrived
In this session, we will cover how e-commerce in general and Amazon in particular is changing the face of retail. From pricing to innovation and category share swings, e-retail is now giving new meaning and a purpose to compete for digital shelf space to small companies with only a handful of SKUs. The metrics of success have also changed: Share, top-line and display activities do not matter in this world — but content, SEO, SEM and ratings make a world of difference. Based on his 22 years in CPG and five spent starting up e-commerce for Frito-Lay and then Johnson & Johnson, Sri will demystify the myths and present the realities of what really matters and how to focus on winning with the consumer.
9:40 AM - 10:10 AM
Lightning Lecture 1: The Evolution of BI: Using Global Data to Predict Category Demand
Merchandising, promotion and pricing changes have a major impact on shopper behavior. But incorporating external factors such as demographic data, employment levels, search trends and housing starts can provide a far more accurate view of future demand for a category or product segment. This session will examine the ways in which demand forecasting must evolve in response to changing consumer needs.
10:25 AM - 11:55 AM
Discussion Group Workshop Segment 1
Discussion Group 1:  Driving True Business Transformation
  • Biggest obstacles and how to solve them
  • The potential role of incentives
  • Strategies for fostering cultural transformation 
  • Strategies for rethinking models and processes
  • Acting "small": making large organizations more agile, nimble, flexible
  • Moving from "platforms" to "ecosystems"
 
 
Discussion Group 2:  KPI and ROI: Best (and New) Practices in Performance Measurement
  • Gaining alignment and clarity, from the c-suite to the execution teams 
  • Moving beyond MMM: New strategies and metrics
  • Fostering a culture of innovation and experimentation
  • Aligning job incentives and performance metrics
 
Discussion Group 3:  E-commerce/Omnichannel Strategies
  • Reorganizing to make the shift to omnichannel; balancing traditional brick-and-mortar with pure-plays and hybrids  
  • Evolution of the supply chain; restricting the last mile
  • New issues in privacy and security
  • Establishing winning partnerships in the omnichannel ecosystem
12:00 PM - 12:45 PM
Networking Lunch
12:45 PM - 1:15 PM
Discussion Group Workshop 1 Shareback
1:20 PM - 1:50 PM
Lightning Lecture 2: Moving from the Product Supply Chain to the Consumer Value Chain
Adapt or Die!  Retailer/Manufacturer convergence is inevitable.  What parts of the organization must adapt in order for the organization to not die?  All demand and supply activities must be built around the final consumer, not the intermediate retailers. How does my organization need to progress so the consumer and shopper are the center of my universe and I continue to evolve my Consumer Value Chain? 
1:55 PM - 2:25 PM
Lightning Lecture 3: Sales & Marketing Now and in the Future
There's no question that, as business has progressed over the years, new technologies have been introduced to better enable the sales and marketing teams to perform their jobs. But we've never seen technologies introduced more rapidly than what we are experiencing today. And these technologies offer new ways of working and enhanced opportunities to engage with our consumers, customers and suppliers. Knowing where to place your bets is the greatest challenge, as not all technologies survive. Understanding how best to test and learn, and then decide, will result in a greater ROI for all companies. 
2:30 PM - 3:00 PM
Lightning Lecture 4: Driving Cultural Change Within the Organization
Every industry is undergoing disruption at an unprecedented scale. Consumer goods is not immune to this. Established companies have the strength of their brands but face the challenge of dated technology platforms and processes, something which new players do not have. In order to compete and win, CG companies will need to make a significant shift to their operating models. This shift will need to be powered by the very people who are responsible for the operations and success thus far. This calls for a tremendous change in mindset and culture. Fundamental questions remain: How do we make our organization more agile? How do we enable a culture of innovation and experimentation, while supporting the existing business? In this session, we will discuss some of the challenges faced and some approaches to help overcome them.
3:00 PM - 3:30 PM
Networking Break
3:30 PM - 5:00 PM
Discussion Group Workshop Segment 2
Discussion Group 1:  Re-evaluating the Retailer Relationship
  • Adjusting to a shift in the balance of power
  • The impact of changing consumers on the traditional relationship 
  • Best practices in data sharing
  • The impact of private label on the traditional relationship
  • How to work with new-age retailers
  • Category captaincy in an omnichannel market
 
Discussion Group 2:  Improving Cross-Functional Collaboration
  • Maintaining visibility across functions in the move to digitization
  • Connecting people, places and technology
 
Discussion Group 3:  Evolving Strategies for Hiring & Training
  • The evolution of the workplace
  • Competing with startups for talent
  • Rethinking the corporate culture
  • Transforming the entire employee experience, from recruitment to alumni outreach
5:05 PM - 5:35 PM
Discussion Group Workshop 2 Shareback
5:45 PM - 7:00 PM
Networking Reception
7:00 PM - 9:00 PM
Dinner
Transportation will be provided for members returning to the Pullman Hotel after dinner at 9:00pm
Wednesday, May 9, 2018
7:00 AM - 8:30 AM
Registration
Shuttles will be provided to the Conference Center from the Pullman hotel between 7:00-8:00am
8:00 AM - 8:30 AM
Networking Breakfast
8:30 AM - 8:40 AM
Opening Remarks
8:40 AM - 9:10 AM
Lightning Lecture 5: The Sound of Mu$ic: Orchestrating Cross-Functional Collaboration
Julia Anderson, CIO of Smithfield Foods, will lead the group in discussing how to maximize cross-functional collaboration to gain customer loyalty – fans. The conversation will focus on collaboration during corporate transformation, acquisition, as well as in day-to-day operations. The session will be a discussion around the top five issues and how to overcome them.
 
 

WHAT WILL ATTENDEES LEARN? 

Tactics to improve cross functional collaboration during transformation, acquisition, and day-to-day operations.  

 The session will be relevant to change agents in the organization.    

 The session will highlight how many ways we can begin to digitize the end to end business processes to show teams how to reduce friction and improve collaboration.

9:15 AM - 9:45 AM
Lightning Lecture 6 - Securing and Keeping the Talent to Excel in the Data Driven World
This session will provide a forum to discuss the talent requirements that will be needed for organizations to thrive in the data driven world.  Mr. Davis will discuss the importance of embedding a data and analytics culture and the critical need to not only acquire, but retain talent.  He will share initiatives that he led to acquire, train, and retain these talented individuals, as well as discuss the efforts of the University System (He serves on the board of the National Professional Science Masters Association) to insure that the Master’s Degree curriculums that they are constructing are aligning with real business needs.
10:00 AM - 11:30 AM
Discussion Group Workshop Segment 3
Discussion Group 1:  The Impact of Direct-to-Consumer Sales
  • Success stories: What's working so far?
  • Managing channel conflicts
  • Impact of IoT on existing sales channels
  • Ethics and ambassadors
 
Discussion Group 2:  Building Organizational Analytics Expertise
  • Building a data-centric culture; impact on the organization
  • Getting the right people to lead the way
  • Mastering master data management
  • What does maturity look like?
  • What will "good" look like in 5 years?
 
Discussion Group 3:  Transformational New Technologies
  • Blockchain: potential benefits and roadmaps
  • Impact of blockchain on a "farm to fork" value chain
  • Packaging strategies to drive consumer engagement
 
11:35 AM - 12:05 PM
Discussion Group Workshop 3 Shareback
12:05 PM - 12:30 PM
Meeting Wrap Up