How to Detect Purchase Intent in an Omnichannel World
Tuesday, March 13, 1:45 PM - 2:30 PM
Dave Bilanin, Head of Brand Partnerships, Shopkick
Ryan Wiedmann, Global E-Commerce Director, Newell Brands
Today's shoppers seamlessly travel between on- and offline channels, yet still want a personalized, frictionless experience. The new omnichannel shopping landscape is the “Commerce Carnival”, and we are all living in it 24/7.
Competing in this environment requires an acute understanding of the always-on shopper: the “carnival visitor”. It can be difficult to make sense of all the data being produced every day across channels to truly understand shopper behavior. This session will unlock how marketers can take advantage of the new fragmented shopper journey to deliver better consumer experiences. Attendees will:
  • Understand the omnichannel shopping environment through the lens of the ‘Commerce Carnival’
  • Learn how to detect valid digital and mobile signals that lead to both on- and offline purchases.
  •  Hear how Newell Brands and Shopkick have used mobile to get in front of the right audiences that lead to conversion and sales.​

View the entire agenda here


Speaker Bios: 

Dave Bilanin, Head of Brand Partnerships, Shopkick

Dave Bilanin oversees New York Brand Partnerships at Shopkick while working with several hundred partners across a spectrum of verticals. Bilanin has an extensive background in print, digital, mobile and social media with previous sales leadership positions held at data driven ad network, Permission Data. When Bilanin isn't evangelizing the power of Shopkick or spending time with his wife and french bulldog in Hoboken, he is pursuing his passion for hockey, checking out new bands & trying out as many restaurants in NYC as possible!

Ryan Wiedmann, Global E-Commerce Director, Newell Brands

Ryan Wiedmann, currently with Newell Brands, has a diverse brand marketing and sales background. He is an innovative leader consistently dedicated to blurring the lines between the commercial and interactive worlds to achieve, measure, and optimize commercial success. Prior to his current role, Wiedmann spend three and a half years at Pernod Ricard, and held positions at several agencies including Ryan Partnership and G2.

Dave Bilanin
Head of Brand Partnerships
Ryan Wiedmann
Global E-Commerce Director
Newell Brands