With U.S. retail e-commerce expected to total $517 billion in 2018, CPG brands can build incremental value by introducing their products to qualified shoppers who have adopted e-commerce as a lifestyle choice. Learn how Mondelez International activates millions of these buyers with BrandShare e-commerce, online and in-store sampling. From the first Honey Maid campaign in 2014, to newer activations in support of Teddy Soft and Vea, Mondelez and BrandShare will discuss how to integrate e-commerce sampling into new product launch plans while showcasing the power of online grocery sampling across an array of retailers and retail formats. Attendees will:
Understand e-commerce and online sampling – a critical tactic in generating industry-best trial and social activation.
Review customer specific examples – how to engage the increasing population of click-and-collect shoppers through online sampling activation.
Learn why Mondelez has partnered with BrandShare to increase e-commerce sampling to meet these shopper needs.
View the entire agenda here.
Liridona Lunja, Senior Account Director, BrandShare
Liridona Lunja is a Senior Account Director at BrandShare, the world’ first and largest E-commerce Media and Sampling Network. Lunja started her career with BrandShare in August of 2012 as a Sales Coordinator and quickly moved up to a Senior Account Director in a short 5 years. She graduated from the City College of New York with a Bachelors in Media Communications & PR. Lunja currently works out of BrandShare’s New York City office, establishing e-commerce sampling partnerships with Mondelez, PepsiCo, L’Oreal, Henkel, and other leading brands. She continues to play a strong role in BrandShare's business development across the Food and Beauty categories.
Stephen McGowan, Director, Shopper Marketing, Mondelez International
Steve McGowan has more than 20 years of brand marketing, sales planning, sales strategy and shopper marketing experience. He has worked at H.J. Heinz, Cadbury, Kraft Foods and Mondelez International. McGowan has been working in the shopper marketing space for the last eight years and currently leads the function for Mondelez USA. A frequent speaker at Path to Purchase Institute events, McGowan is a member of the Institute's Distinguished Faculty.
Michael Tilley, Biscuit Lead, Shopper Marketing & Strategic Partnerships, Mondelez International
Michael Tilley oversees shopper marketing and strategic partnerships at Mondelez International, linking customer strategies and shopper insights with brand strategies and consumer insights. The global snacks company includes Oreo, Chips Ahoy!, Ritz and other worldwide brands. Tilley’s marketing experience spans 25 years at PepsiCo, Nabisco, Kraft and Mondelez International. A Southern Illinois University graduate, Tilley serves as executive in residence at its business school. He is also a faculty member of the Path to Purchase Institute.
Alan Verdun, EVP, Sales & Marketing, BrandShare
Alan Verdun joined BrandShare, the world’s leading e-commerce sampling and media network, in 2017 as Executive Vice President of Sales and Marketing.
He brings a wealth of CPG, shopper marketing and digital media expertise to BrandShare, drawing on a 22-year tenure with News America Marketing, the News Corporation division that delivers FSI, in-store and digital media to shoppers in the U.S. and Canada. In his newly created role at BrandShare, Verdun is responsible for nurturing relationships with major consumer packaged goods and services brands while captaining BrandShare’s sales and development teams.
As Executive Vice President of Sales at News America, he headed a 120-member team that managed $450 million-plus in business with major CPG brands in the Eastern U.S., and he had Canadian profit and loss responsibility. Additional roles included spearheading the Smart Source Media Group and Custom Media Direct Response Divisions.
Most recently, Verdun served as Chief Growth Officer of Touchstorm, a technology-enabled services company that builds video audiences for the world’s largest brands.