How to Arm: 2018 Path to Purchase Summit

Consumers are bombarded digitally from all angles before they ever push their cart through a store aisle. As the pre-tail digital landscape becomes increasingly cluttered — from social influencers to content to incentives and more — how can brands make an impact and make it onto the shopping list? Learn five ways to break through pre-shop while Kimberly-Clark and Breaktime Media walk through a real-life case study for a new U by Kotex Fitness product line launch at Walgreens powered by insight, a focused shopper marketing strategy and;a unique spokesperson. In this session attendees will:

Learn how to help a brand story convert to measurable action by leveraging content.
Understand how to harness the power of an integrated digital pre-shop approach.
Discover best practices for efficiently customizing a campaign to meet the individual needs of retail customers.

View the entire agenda here.

Speaker Bios:

Josh Ginsberg, EVP, Breaktime Media

Josh Ginsberg is the executive vice president of Breaktime Media working with shopper teams at Procter & Gamble, Coca-Cola, SC Johnson, Kimberly-Clark, Unilever and many more. Ginsberg is a co-founder of Breaktime Media and currently leads the company’s strategy, operations, marketing, client services, new business and business development practices. Prior to founding what is now Breaktime Media in 2010, Ginsberg was a leader in the beverage industry at the Boston Beer Company. Ginsberg has also held various sales, marketing and management roles at Mass Mutual and Vector Marketing.

Greg Kearns, Brand Manager, Shopper Marketing, Kimberly-Clark

Gregory Kearns is a brand manager at Kimberly-Clark in the drug channel. Prior to joining the brand full time, Kearns was an account supervisor at Geometry Global, where he lead a team overseeing all aspects of shopper marketing strategy, execution, and measurement for client Kimberly-Clark. Kearns developed strategic programs in the adult care, paper and baby and child care categories, positioning Kimberly-Clark as a thought leader among retailers.