Tuesday, March 13, 2018
| Networking | 7:00 AM - 8:00 AM |
Breakfast |
| Main Stage Keynote | 8:00 AM - 8:45 AM |
Beyond No Brand’s Land: Building Brand Belief |
| Main Stage Keynote | 8:45 AM - 9:30 AM |
Building Shopper Loyalty: Forget Discounts, Create Experiences |
| Networking | 9:30 AM - 10:00 AM |
Coffee Break (Solutions Gallery Open) |
| E-Commerce Stage | 10:00 AM - 10:45 AM |
The D2C Dilemma: Should Your Brand Launch a Direct-to-Consumer E-Commerce Model |
| Engagement Stage | 10:00 AM - 10:45 AM |
The Consumer Generated Launch Pad – A Propellant for New Category Success |
| Insights Stage | 10:00 AM - 10:45 AM |
Second Self: How E-Me Is Influencing Preference |
| So-Lo-Mo Stage | 10:00 AM - 10:45 AM |
Not Your Parent’s Borax: The Role of Influencers in Shaping Consumer Perceptions of an Age-old Brand |
| E-Commerce Stage | 11:00 AM - 11:45 AM |
Finally! How to Create the E-Commerce Experience We’ve All Been Looking For |
| Engagement Stage | 11:00 AM - 11:45 AM |
Shopper Marketing Dollars Go the Farthest…and We Can Prove It! |
| Insights Stage | 11:00 AM - 11:45 AM |
“Nudging” the Omnichannel Shopper: Applying Behavioral Economics In-Store and Online |
| So-Lo-Mo Stage | 11:00 AM - 11:45 AM |
Digital Disruption: Succeeding in a Fast Changing CPG and Retail Marketplace |
| Networking | 11:45 AM - 1:00 PM |
Lunch + Solutions Gallery Open |
| E-Commerce Stage | 1:00 PM - 1:30 PM |
The World of Automated Purchasing: Adapting to the New Frontier |
| Engagement Stage | 1:00 PM - 1:30 PM |
Geek Nerd Suit: The Keys to Customer Centricity Success |
| Insights Stage | 1:00 PM - 1:30 PM |
Loyalty Is Dead. Build Routine. |
| So-Lo-Mo Stage | 1:00 PM - 1:30 PM |
Driving Marketing Innovation Through Social Technology |
| E-Commerce Stage | 1:45 PM - 2:30 PM |
How E-Commerce Is Changing the Grocery Landscape |
| Engagement Stage | 1:45 PM - 2:30 PM |
How to Engage E-Commerce, Online & In-Store Grocery Audiences for New Product Launch Marketing |
| Insights Stage | 1:45 PM - 2:30 PM |
Insights-Based Growth: Elevating a Brand Through Collaborative Activation |
| So-Lo-Mo Stage | 1:45 PM - 2:30 PM |
How to Detect Purchase Intent in an Omnichannel World |
| Networking | 2:30 PM - 3:00 PM |
Coffee Break (Solutions Gallery Open) |
| E-Commerce Stage | 3:00 PM - 3:45 PM |
E-Commerce Opportunities: What, When and How to Achieve Growth in the Digital Space |
| Engagement Stage | 3:00 PM - 3:45 PM |
How to Arm Your Brand with a Digital Shopper Marketing Strategy to Win the Pre-Shop Battle |
| Insights Stage | 3:00 PM - 3:45 PM |
Forecasting the Future of Shopping Via Superconsumers |
| So-Lo-Mo Stage | 3:00 PM - 3:45 PM |
Getting Past the BS of Marketing Measurement |
| Main Stage Keynote | 4:00 PM - 4:30 PM |
BuzzFeed’s Tasty and the Science Behind Modern, Massive Growth |
| Networking | 4:30 PM - 5:15 PM |
BuzzFeed's Tasty Cocktail Reception |
| Networking | 6:30 PM - 9:00 PM |
Shopper Marketing Celebration Reception & Awards Dinner |
| Networking | 9:00 PM - 11:00 PM |
Shopper Marketing Celebration After Party |
Wednesday, March 14, 2018
| Best Practices Stage | 9:30 AM - 10:00 AM |
Bridging Brands and Sales Silos: Why and How Shopper Marketers Must Step Up |
| Best Practices Stage | 10:15 AM - 11:00 AM |
Journey to Top Tier Shopper Marketing Organization: A Case Study |
| Best Practices Stage | 11:30 AM - 12:00 PM |
Bringing Your P2PSummit Learning to Life: From Content to Activation |
| Future Commerce Stage | 11:30 AM - 12:00 PM |
The Store as a Digital Channel |
| Future Commerce Stage | 9:30 AM - 10:00 AM |
"Alexa, Buy Now:" The Rise of Voice Shopping |
| Future Commerce Stage | 10:15 AM - 11:00 AM |
The Next Big Retail Challenge: Managing the Omnichannel Brand Experience |
| Innovation Stage | 9:30 AM - 10:00 AM |
How to Outpredict Every One of Your Competitors - and Anticipate the Shopper of Tomorrow |
| Innovation Stage | 11:30 AM - 12:00 PM |
Storytelling Through Technology: Cart Before the Horse? |
| Innovation Stage | 10:15 AM - 11:00 AM |
Investing in Innovation Pays Off: Companies Collaborating With Startups |
| Main Stage Keynote | 12:15 PM - 12:45 PM |
Moonshot Thinking: Are You Ready, Willing & (Most Importantly) Able? |
| Main Stage Keynote | 7:45 AM - 8:45 AM |
How Digital Disruption Has Changed the Path to Market |
| Main Stage Keynote | 8:45 AM - 9:15 AM |
The Three Kings - Focusing On What’s Most Important |
| Networking | 11:00 AM - 11:30 AM |
Coffee Break (Solutions Gallery Open) |
| Networking | 7:00 AM - 7:45 AM |
Breakfast |
| Omnichannel Stage | 9:30 AM - 10:00 AM |
At-Home Media: Unlocking the Opportunity with Millennials |
| Omnichannel Stage | 10:15 AM - 11:00 AM |
Channel Challenges: Forging a Future in the New Retail Environment |
| Omnichannel Stage | 11:30 AM - 12:00 PM |
Engaging B2B Customers with Technology Along the P2P |
