Tuesday, March 13, 2018

Networking7:00 AM - 8:00 AM Breakfast

Main Stage Keynote8:00 AM - 8:45 AM Beyond No Brand’s Land: Building Brand Belief

Main Stage Keynote8:45 AM - 9:30 AM Building Shopper Loyalty: Forget Discounts, Create Experiences

Networking9:30 AM - 10:00 AM Coffee Break (Solutions Gallery Open)

E-Commerce Stage10:00 AM - 10:45 AM The D2C Dilemma: Should Your Brand Launch a Direct-to-Consumer E-Commerce Model

Engagement Stage10:00 AM - 10:45 AM The Consumer Generated Launch Pad – A Propellant for New Category Success

Insights Stage10:00 AM - 10:45 AM Second Self: How E-Me Is Influencing Preference

So-Lo-Mo Stage10:00 AM - 10:45 AM Not Your Parent’s Borax: The Role of Influencers in Shaping Consumer Perceptions of an Age-old Brand

E-Commerce Stage11:00 AM - 11:45 AM Finally! How to Create the E-Commerce Experience We’ve All Been Looking For

Engagement Stage11:00 AM - 11:45 AM Shopper Marketing Dollars Go the Farthest…and We Can Prove It!

Insights Stage11:00 AM - 11:45 AM “Nudging” the Omnichannel Shopper: Applying Behavioral Economics In-Store and Online

So-Lo-Mo Stage11:00 AM - 11:45 AM Digital Disruption: Succeeding in a Fast Changing CPG and Retail Marketplace

Networking11:45 AM - 1:00 PM Lunch + Solutions Gallery Open

E-Commerce Stage1:00 PM - 1:30 PM The World of Automated Purchasing: Adapting to the New Frontier

Engagement Stage1:00 PM - 1:30 PM Geek Nerd Suit: The Keys to Customer Centricity Success

Insights Stage1:00 PM - 1:30 PM Loyalty Is Dead. Build Routine.

So-Lo-Mo Stage1:00 PM - 1:30 PM Driving Marketing Innovation Through Social Technology

E-Commerce Stage1:45 PM - 2:30 PM How E-Commerce Is Changing the Grocery Landscape

Engagement Stage1:45 PM - 2:30 PM How to Engage E-Commerce, Online & In-Store Grocery Audiences for New Product Launch Marketing

Insights Stage1:45 PM - 2:30 PM Insights-Based Growth: Elevating a Brand Through Collaborative Activation

So-Lo-Mo Stage1:45 PM - 2:30 PM How to Detect Purchase Intent in an Omnichannel World

Networking2:30 PM - 3:00 PM Coffee Break (Solutions Gallery Open)

E-Commerce Stage3:00 PM - 3:45 PM E-Commerce Opportunities: What, When and How to Achieve Growth in the Digital Space

Engagement Stage3:00 PM - 3:45 PM How to Arm Your Brand with a Digital Shopper Marketing Strategy to Win the Pre-Shop Battle

Insights Stage3:00 PM - 3:45 PM Forecasting the Future of Shopping Via Superconsumers

So-Lo-Mo Stage3:00 PM - 3:45 PM Getting Past the BS of Marketing Measurement

Main Stage Keynote4:00 PM - 4:30 PM BuzzFeed’s Tasty and the Science Behind Modern, Massive Growth

Networking4:30 PM - 5:15 PM BuzzFeed's Tasty Cocktail Reception

Networking6:30 PM - 9:00 PM Shopper Marketing Celebration Reception & Awards Dinner

Networking9:00 PM - 11:00 PM Shopper Marketing Celebration After Party

Wednesday, March 14, 2018

Best Practices Stage9:30 AM - 10:00 AM Bridging Brands and Sales Silos: Why and How Shopper Marketers Must Step Up

Best Practices Stage10:15 AM - 11:00 AM Journey to Top Tier Shopper Marketing Organization: A Case Study

Best Practices Stage11:30 AM - 12:00 PM Bringing Your P2PSummit Learning to Life: From Content to Activation

Future Commerce Stage11:30 AM - 12:00 PM The Store as a Digital Channel

Future Commerce Stage9:30 AM - 10:00 AM "Alexa, Buy Now:" The Rise of Voice Shopping

Future Commerce Stage10:15 AM - 11:00 AM The Next Big Retail Challenge: Managing the Omnichannel Brand Experience

Innovation Stage9:30 AM - 10:00 AM How to Outpredict Every One of Your Competitors - and Anticipate the Shopper of Tomorrow

Innovation Stage11:30 AM - 12:00 PM Storytelling Through Technology: Cart Before the Horse?

Innovation Stage10:15 AM - 11:00 AM Investing in Innovation Pays Off: Companies Collaborating With Startups

Main Stage Keynote12:15 PM - 12:45 PM Moonshot Thinking: Are You Ready, Willing & (Most Importantly) Able?

Main Stage Keynote7:45 AM - 8:45 AM How Digital Disruption Has Changed the Path to Market

Main Stage Keynote8:45 AM - 9:15 AM The Three Kings - Focusing On What’s Most Important

Networking11:00 AM - 11:30 AM Coffee Break (Solutions Gallery Open)

Networking7:00 AM - 7:45 AM Breakfast

Omnichannel Stage9:30 AM - 10:00 AM At-Home Media: Unlocking the Opportunity with Millennials

Omnichannel Stage10:15 AM - 11:00 AM Channel Challenges: Forging a Future in the New Retail Environment

Omnichannel Stage11:30 AM - 12:00 PM Engaging B2B Customers with Technology Along the P2P