While the majority of grocery shopping is still conducted in -store, more consumers are buying via e-commerce sites. It’s a $70+ billion market and growing. One big challenge in online grocery is search and discovery — helping consumers shop the way they want to. Retailers are designing personalization strategies that help consumers sort through the thousands of products available online. Research shows that shoppers want organic, natural and minimally processed foods with ingredients that promote good health. By helping shoppers find products that meet their particular dietary needs, retailers and brands can create a frictionless e-commerce experience and increase digital basket size. Attendees will:
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Learn how to capitalize on healthy eating trends to drive more digital basket dollars.
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Discover how independent grocery chain Raley’s improved their e-commerce and mobile app experience with product attribute filters.
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Explore how to use ingredient and product attribute data to build better digital search functions and meet customer needs.
View the entire agenda here.
Speaker Bio:
Greg Morton, SVP, Sales, Label Insight
"Sales is simple: help customers succeed and everything will fall into place” is Greg Morton’s mantra. As Label Insight’s SVP of Sales, Morton is responsible for the strategy and direction of Label Insight’s sales organization and customer-facing functions. He is relentlessly focused on understanding Label Insight’s customers, and through his example of integrity and commitment inspires the field team to openly exchangeing ideas. Prior to joining Label Insight, Morton spent three years managing sales at Ensighten, a leading martech SaaS customer data platform. In addition, he held senior leadership positions at Acxiom, managing their CPG, pharma and retail industries, and at BearingPoint. He began his career acquiring a patent and driving growth at an Internet startup. Morton holds an MBA specializing in marketing and e-commerce from DePaul University.
