How E-Commerce Is Changing the Grocery Landscape
Tuesday, March 13, 1:45 PM - 2:30 PM
Bryn Banuelos, Director, Own Brands, Albertsons Companies
Paul Sancore, Sr. Consultant, Consumer Packaged Goods & Grocery, Valassis

The grocery landscape is changing quickly with the growing availability of home delivery and curbside pick-up services. This not only changes the way consumers shop for groceries, it also creates opportunities for grocery retailers in how they go-to-market with media, marketing and technology. As competition increases and more shoppers buy groceries online, retailers are forced to fight for their share of wallet. In this session, attendees will: 

  • Walk away with key learnings about the e-commerce grocery landscape.
  • Explore success stories highlighting ways to win.
  • Take a peek a future e-commerce trends. 

View the entire agenda here


Speaker Bios: 

Bryn Banuelos, Director, Own Brands, Albertsons Companies

Bryn Banuelos is sr. director of e-commerce marketing for Albertsons Companies where she leads an innovative team focused on online shopping. Prior to her recent move to e-commerce, she was director of marketing and lead marketing for the company’s Own Brands portfolio of more than 10,000 products across 20 brands. Banuelos has also led shopper marketing for the company’s customer loyalty programs, including the just for U digital coupon site and app. In her current role, she was responsible for marketing for Albertsons Companies’ O Organics brand, one of the leading organic brands in the country that offers hundreds of certified organic products in over 2,300 stores across the United States. Prior to joining Safeway five years ago, Banuelos held several brand management positions with The Clorox Company and Johnson & Johnson. Earlier in her career, Banuelos was a Foreign Service officer with the U.S. Department of State, based in Washington, D.C. and Shanghai, China. She earned a BS in Economics from the Wharton School of the University of Pennsylvania and an MBA from Columbia Business School at Columbia University.

Paul Sancore, Sr. Consultant, Consumer Packaged Goods & Grocery, Valassis

Sanacore is a senior consultant on the consumer packaged goods and grocery, drug & mass merchant team, at Valassis, a leader in intelligent media delivery. The company provides more than 58,000 advertisers with proven and innovative media solutions to influence consumers wherever they plan, shop, buy and share.
Sanacore joined Valassis in 1993 and has more than 25 years of experience in the sales and marketing industry working with leading brands such as Rite Aid, Domino’s and Ace Hardware developing integrated media solutions. Currently, Sanacore’s primary responsibility includes growing clients business and driving sales with unique media solutions for Albertsons Companies. 
Sanacore earned a master’s degree from California State University-Dominguez Hills. He is multiple year Presidents Club and Quota Maker award winner at Valassis.


Bryn Banuelos
Director, Own Brands
Albertsons Companies
Paul Sanacore
Sr. Consultant, Consumer Packaged Goods & Grocery