This presentation will share insights from recent in-store observational studies (conducted at duty free/airports, mass and prestige channels), including eye-tracking of shopping trips and e-commerce research focused on facilitating shopping and optimizing product presentation within a digital context. PRS IN VIVO will discuss the subconscious “drivers of influence,” such as anchoring, reciprocity and loss aversion, that impact shopping behavior in both physical and digital channels. It will share strategies for “nudging” changes in shopping patterns. Attendees will:
-
Gain a better understanding of the gap between what shoppers say and what they actually do.
-
Discover actionable insights for enhancing product presentation and facilitating shopping, both in physical stores and within e-commerce.
-
Learn guidance for leveraging “drivers of influence” to complement more traditional shopper marketing efforts.
View the entire agenda here.
Speaker Bio:
Scott Young, Global CEO, PRS IN VIVO
Scott Young is the global chief executive officer of PRS IN VIVO, the global leader in packaging, shopper and new product research. In addition to advising clients, Young is a frequent speaker at marketing, research, and design industry conferences and a distinguished faculty member at the Path -to -Purchase Institute. Young is the author of two books: Winning at Retail and Starting with the Shopper. He also writes regularly for industry publications, including Brand Packaging, Quirk’s Marketing Research, and The Design Management Journal.
