Habits equal unconscious buying of your brands. This is the holy grail. Throughout our lives, our brains continue to develop and create new neural pathways that determine our behaviour – hence the plasticity. When you permanently modifying your consumer’s behaviour through disruption or reinforcement of current behavior; consumer decisions become automatic and massive growth occurs. Intent does not equate to action; you have to modify behaviour to succeed today. Behaviour is the most variable trait in humans, yet companies focus on purchase intent and product fit vs. changing habits. In this thought-provoking session learn how to create new neural pathways in your consumers/customers that will change behaviour and lead to automatic brand choice making your brand part of a consumer’s routine — because routine is the new loyalty. Attendees will:
Discover why influencing behaviour is the only way to achieve growth today.
Learn how to make your brand/product or store a habitual purchase/visit.
Explore a three “E model” - understanding emotion, engagement and experience is the holy grail.
View the entire agenda here.
Corrine Sandler, CEO, Fresh Intelligence Research Corp.
Corrine Sandler is CEO of Fresh Intelligence, a boutique Global Market Research Firm, with a mission to change behaviour. Sandler is a serial entrepreneur, thought leader and passionate researcher; best known for her unparalleled consumer understanding and insight development. She is also an active mentor of Canadian Tech. Incubator programs, empowering others through education and leadership. A Global Key note speaker and award recipient (PROFIT Fastest Growing Company, PROFIT Top 100 Woman Entrepreneur, RBC, Central Division Winner, Woman Entrepreneur of the Year.) Sandler is an advantage best-selling author of wake up or die and budding philanthropist, building a school in Nepal for the beautiful Tibetan refugees and Nepalese that have a right to a first-world education. She is also an active blogger and frequent guest on social business blogs.