Forecasting the Future of Shopping Via Superconsumers
Tuesday, March 13, 3:00 PM - 3:45 PM
Eddie Yoon, Founder, EddieWouldGrow LLC 

There's going to be more change in the next five years of grocery shopping than there were in the last 25 years. It can be challenging to know which trends will last and truly disrupt versus which ones will fizzle out. But crystal balls can be created via superconsumers, the most passionate and profitable consumers in the category, who are not just insightful but also unlock many new business tools and metrics for growth.

Traditional strategies, tools and metrics like share of market are not nearly as valuable as share of growth. Brand penetration is not as relevant as problem penetration. And banner strategies are not as valuable as the fun-to-chore ratio. Superconsumers reveal a brave new world of insights, tools and metrics to ensure that you benefit from disruption that is coming. Attendees will:

  • Understand that there’s huge disruption coming to grocery.

  • Discover how superconsumers reveal next generation strategies, tools and metrics to grow.

  • Learn how still using traditional strategies, tools, metrics will be disrupted first.


View the entire agenda here


Speaker Bio: 

Eddie Yoon, Founder, EddieWouldGrow LLC

Eddie Yoon is the founder of EDDIEWOULDGROW, a think tank and advisory firm on growth strategy. Prior to that he was a partner at The Cambridge Group where he worked for 18 years, a strategy consulting firm that helps CEOs drive growth via new sources of consumer demand. Eddie is widely recognized as one of the world’s leading experts on Category Growth, Category Creation and Superconsumers. His ideas have unlocked billions of untapped profitable growth. Eddie is the author of the acclaimed book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth. He is also the author of over 50 articles in HBR, Inc Magazine and he has been quoted in the Wall Street Journal, The Economist, and Forbes. He has been a keynote speaker in the U.S., Canada, Kenya, Australia, New Zealand, Denmark, the UK and Japan.

Eddie Yoon
EddieWouldGrow LLC